Unboxed: Make Up For Ever Icona Pop Artist Rouge M401


According to the Make Up For Ever website, M401 Icona Pop is a limited edition hot red shade. As you can gather, this shade is a product of the brand's collaboration with the Swedish duo. From what I gather, the shade itself is permanent, however, the packaging is limited edition. The other limited edition lipstick in the range is a midnight blue one (that leans teal in the promotional materials). Admittedly, I did not buy this for the limited edition packaging but for the hue and finish. It's that beautiful matte red that goes with everything and is flattering on most skintones. 

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